Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/09119_Field_TCGG T884.txt

Text File | 1996-04-10 | 924b | 16 lines

specializing the artist, artists themselves were seeking to
generalize their skills into the common property of imaginative
truth.” (p. 43) This can be seen in the Romantics who,
discovering their inability to talk to conscious men, began by
myth and symbol to address the unconscious levels of dream
life. The imaginative reunion with tribal man was scarcely a
voluntary strategy of culture.

     One of the most radical of new literary conventions of the
market society of the eighteenth century was the novel. It had
been preceded by the discovery of “equitone prose.” Addison
and Steele, as much as anybody else, had devised this novelty
of maintaining a single consistent tone to the reader. It was
the auditory equivalent of the mechanically fixed view in vision.
Mysteriously, it is this breakthrough into equitone prose which
suddenly enabled the mere author to become a “man of